Nontraditional Traditions
QR codes are popping everywhere - in magazines, on real-estate signs… even on tubes of toothpaste. As more and more businesses start to incorporate QR codes into their marketing strategies, they tend to use them in the same traditional way: to direct potential customers to their websites. However, J.C. Penny is adding a new dimension to QR codes; they are using them to differentiate the gift giving experience.
This season, J.C. Penney shoppers will receive a "Santa Tag" sticker with each purchase. These stickers contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message. Gift recipients can then scan the codes to hear the recorded voice message when they open their gifts.
The program offers their customers a little extra incentive to shop at J.C. Penney during this very important part of the retail-shopping season.
How will you use QR codes non-traditionally to make the most of your business' holiday traditions?
Quote of the Week: "You can't do today's job with yesterday's methods and be in business tomorrow."
