Resolve to Evolve II. Part Deux
Sometimes there can be too much of a good thing, take Kodak for example:
At one point Kodak was one of the most valuable and recognizable brands in the world. When consumers thought film, they thought Kodak.
And there lies the problem.
As digital photography began to grow in popularity, Kodak evolved their business model but the brand was still synonymous with film-which hurt.
Had Kodak decided to launch its digital efforts under a new moniker, perhaps their fate would have played out differently.
Take Walt Disney Pictures for example:
As Disney continued to grow, they needed an outlet to produce more mature titles and cater to a new audience-without alienating its core consumers.
Hence, Disney launched Touchstone Pictures. After millions in revenue, and numerous awards- most would say it worked out.
How is your company branding, or re-branding, itself to stay relevant to potential customers?
There's more than one way to evolve
Quote of the Week: "Failure is not fatal, but failure to change might be."
